WHAT WE BELIEVE
WHAT WE BELIEVE
Meaningful relationships are created when perceptions are aligned. When the common ground becomes an essence. When all parts value the same things and their perspectives meet.
We believe that Essence Defines Value.
WHAT WE BELIEVE
Meaningful relationships are created when perceptions are aligned. When the common ground becomes an essence. When all parts value the same things and their perspectives meet.
We believe that Essence Defines Value.
WHAT WE DO
EDV uses Cojoint Analysis that provides organizations with knowledge about their market communication and top line value; and who in the market is most willing to purchase their product or service.
We provide detailed and qualified insight into customers’ decision behavior, perceptions, drivers, and willingness to purchase. Altogether, the results lead to actionable practical recommendations with regard to price, brand positioning, messaging, and customer relations.
HOW
WHY
Each transaction is a result of an agreement between a buyer and a seller. More importantly, it represents an equilibrium, a state of balance between all forces impacting the perception of all parties involved.
This means that most transactions are contextual. When the perceived value is aligned and well balanced, a transaction becomes meaningful. Meaningful transactions lead to meaningful and steady relationships.
Market and pricing research help companies understand what drives their customers to make a decision. When combined with market segmentation and competitive intelligence, the companies can deploy more efficient ways to market and sell. Ultimately, how they can price with a purpose.
WHY
Each transaction is a result of an agreement between a buyer and a seller. More importantly, it represents an equilibrium, a state of balance between all forces impacting the perception of all parties involved.
This means that most transactions are contextual. When the perceived value is aligned and well balanced, a transaction becomes meaningful. Meaningful transactions lead to meaningful and steady relationships.
Market and pricing research help companies understand what drives their customers to make a decision. When combined with market segmentation and competitive intelligence, the companies can deploy more efficient ways to market and sell. Ultimately, how they can price with a purpose.
WHEN
Our service is beneficial when:
CASES
Do you want to find out more about how we’ve helped our customers price with a purpose and find those who value them the most. Please fill in the form to gain access to some of our previous cases.
Contact our team